Dentsu held the largest market share among media groups in Spain in 2020, with 29.8 percent of total activity value. IPG Mediabrands followed with 16.3 percent, while Havas Media Group completed the top three with 16.2 percent.
Leading media groups in Spain in 2020, by market share
Characteristic
Market share based on activity value
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Dircomfidencial. (July 9, 2021). Leading media groups in Spain in 2020, by market share [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1270649/market-share-media-agencies-groups-spain/
Dircomfidencial. "Leading media groups in Spain in 2020, by market share ." Chart. July 9, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1270649/market-share-media-agencies-groups-spain/
Dircomfidencial. (2021). Leading media groups in Spain in 2020, by market share . Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1270649/market-share-media-agencies-groups-spain/
Dircomfidencial. "Leading Media Groups in Spain in 2020, by Market Share ." Statista, Statista Inc., 9 Jul 2021, https://www.statista.com/statistics/1270649/market-share-media-agencies-groups-spain/
Dircomfidencial, Leading media groups in Spain in 2020, by market share Statista, https://www.statista.com/statistics/1270649/market-share-media-agencies-groups-spain/ (last visited September 01, 2024)
Leading media groups in Spain in 2020, by market share [Graph], Dircomfidencial, July 9, 2021. [Online]. Available: https://www.statista.com/statistics/1270649/market-share-media-agencies-groups-spain/