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Leading media groups in Poland 2021

Published by G. Wanat, May 5, 2021
Publicis Media (Starcom, Zenith, Spark Foundry) was ranked as the leading media group in Poland in March 2021 with a quali-score of 49. GroupM was next, with a score of 48, followed by Havas Media Group.

Leading media groups in Poland in March 2021

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Sources

Release date

March 2021

Region

Poland

Survey time period

March 8, 2021

Supplementary notes

* The quali-score is calculated by Recma based on the vitality and structure of the agency. The competitiveness of media agencies is assessed on the basis of 18 indicators in four categories: "compitches" (competitiveness in tenders, grades in each of them in the last 3 years), "momentum" (growth rate of activity, participation in tenders, awards, changes in top management and in managerial positions, etc.), 'resources' (service diversification, percentage of non-trade activity, etc.), 'client profile' (number of large clients, stability of relationships, constant service, etc.).

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