Publicis Media (Starcom, Zenith, Spark Foundry) was ranked as the leading media group in Poland in February 2022 with a quali-score of 53. GroupM was next, with a score of 34, followed by Havas Media Group.
* The quali-score is calculated by Recma based on the vitality and structure of the agency. The competitiveness of media agencies is assessed on the basis of 18 indicators in four categories: "compitches" (competitiveness in tenders, grades in each of them in the last 3 years), "momentum" (growth rate of activity, participation in tenders, awards, changes in top management and in managerial positions, etc.), 'resources' (service diversification, percentage of non-trade activity, etc.), 'client profile' (number of large clients, stability of relationships, constant service, etc.).
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WirtualneMedia. (March 16, 2022). Leading media groups in Poland in February 2022 [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/1105534/poland-leading-media-groups/
WirtualneMedia. "Leading media groups in Poland in February 2022." Chart. March 16, 2022. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/1105534/poland-leading-media-groups/
WirtualneMedia. (2022). Leading media groups in Poland in February 2022. Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/1105534/poland-leading-media-groups/
WirtualneMedia. "Leading Media Groups in Poland in February 2022." Statista, Statista Inc., 16 Mar 2022, https://www.statista.com/statistics/1105534/poland-leading-media-groups/
WirtualneMedia, Leading media groups in Poland in February 2022 Statista, https://www.statista.com/statistics/1105534/poland-leading-media-groups/ (last visited May 22, 2022)
