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Acceptance of multiple advertising in longer free online videos South Korea 2019

Published by
Nina Jobst,
Mar 5, 2021
When being asked about the acceptance of multiple advertising in longer online videos in 2019, around 21 percent of surveyed South Koreans replied that they were okay with it, as long as the content is free. The acceptance rate was lower the global average.

Acceptance of multiple advertising in longer online videos as content is free in South Korea in 2019*

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Release date

October 2019

Region

South Korea

Survey time period

August 1 to 12, 2019

Number of respondents

500 respondents

Age group

18 years and older

Special properties

consumers, who watch one hour or more of online video content each week

Supplementary notes

*Original question: "I’m okay with multiple advertisements during a longer video if the content is free"

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