Acceptance of interesting advertising in online videos South Korea 2019

When being asked about the acceptance of advertising in online videos in 2019, around 45.4 percent of surveyed South Koreans replied that they were okay with it, as long as the advertising is interesting to them. The acceptance rate was generally higher than the global average.

Acceptance of advertising in online videos as long as it is interesting in South Korea in 2019*

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Source

Release date

October 2019

Region

South Korea

Survey time period

August 1 to 12, 2019

Number of respondents

500 respondents

Age group

18 years and older

Special properties

consumers, who watch one hour or more of online video content each week

Supplementary notes

*Original question: "I’m okay with advertising in online video as long as I’m interested in it"

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