Usage rate of selected SVoD services South Korea 2021

Published by
Nina Jobst,
Sep 5, 2022
According to a survey conducted in 2021 on the usage rate of Subscription-Video-on-Demand (SVoD) services in South Korea, 68.9 percent of respondents who used paid online video services answered to use Netflix. Following was YouTube Premium with 29.5 percent stating to use that service.
While YouTube is mostly known and very popular as an Advertisement-Video-on-Demand (AVOD) service which is free to use, YouTube launched it's subscription service in 2014 as Music Key, before renaming it as YouTube Red and finally YouTube Premium.

User penetration of selected Subscription-Video-on-Demand (SVoD) services in South Korea in 2021

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Release date

May 2022

Region

South Korea

Survey time period

May 27 to September 27, 2021

Number of respondents

4,747 respondents

Age group

13 years and older

Special properties

people who used paid online video services

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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