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Campaign contact in Great Britain in 2017

This graph shows how the voting public in Great Britain came into contact with campaigns in the run-up to elections in 2017. Roughly nine out of ten respondents (87 percent and 91 percent) said they received a leaflet from a political party at home. Around half (41 percent and 57 percent) said they saw an advert or message on social media. A quarter (24 percent and 26 percent) said a campaigner knocked on their door.

Election campaign contact in Great Britain in 2017

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Release date

October 2017


United Kingdom (Great Britain)

Survey time period

May to June, 2017

Number of respondents

See supplementary notes

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

Respondents were asked: "Thinking about the last few months, which of the following can you recall happening?"

*UK Parliament general election n=1,518 in England, 750 in Scotland, 750 in Wales

**Local elections n=2,004

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Statistics on "Online political advertising in Europe"

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