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Digital advertising spending by campaigners in the UK from 2011 to 2017

Published by Joseph Johnson, Aug 7, 2019

This graph, showing the percentage of reported spend on digital advertising by campaigners in key years from 2011 to 2017, reveals that digital advertising spend in 2017 increased to reach a high of 42.8 percent of the total spend. In 2011 digital advertising accounted for 0.3 percent of total advertising spend by campaigners in the United Kingdom (UK).

Digital advertising as a percentage of total advertising spend by campaigners in the United Kingdom (UK) from 2011 to 2017*

	Percentage of total advertising spend
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Release date

June 2018

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Region

United Kingdom

Survey time period

2011 to 2017

Supplementary notes

* The source adds the following information: "This chart shows spending that campaigners reported in their statutory spending returns for UK Parliament elections in 2015 and 2017; Scottish Parliament and National Assembly for Wales elections in 2011 and 2016; Northern Ireland Assembly elections in 2011, 2016 and 2017; and the referendums on EU membership in 2016, Scottish Independence in 2014 and changing the UK’s voting system in 2011.

But this chart does not show the full picture of digital advertising at elections and referendums. It only contains spending data for the most well known digital platforms, which registered campaigners have reported to us."