This graph, showing the percentage of reported spend on digital advertising by campaigners in key years from 2011 to 2017, reveals that digital advertising spend in 2017 increased to reach a high of 42.8 percent of the total spend. In 2011 digital advertising accounted for 0.3 percent of total advertising spend by campaigners in the United Kingdom (UK).
Digital advertising as a percentage of total advertising spend by campaigners in the United Kingdom (UK) from 2011 to 2017*
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The Electoral Commission. (June 1, 2018). Digital advertising as a percentage of total advertising spend by campaigners in the United Kingdom (UK) from 2011 to 2017* [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/1031052/digital-advertising-spending-by-campaigners-in-the-uk/
The Electoral Commission. "Digital advertising as a percentage of total advertising spend by campaigners in the United Kingdom (UK) from 2011 to 2017*." Chart. June 1, 2018. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/1031052/digital-advertising-spending-by-campaigners-in-the-uk/
The Electoral Commission. (2018). Digital advertising as a percentage of total advertising spend by campaigners in the United Kingdom (UK) from 2011 to 2017*. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/1031052/digital-advertising-spending-by-campaigners-in-the-uk/
The Electoral Commission. "Digital Advertising as a Percentage of Total Advertising Spend by Campaigners in The United Kingdom (Uk) from 2011 to 2017*." Statista, Statista Inc., 1 Jun 2018, https://www.statista.com/statistics/1031052/digital-advertising-spending-by-campaigners-in-the-uk/
The Electoral Commission, Digital advertising as a percentage of total advertising spend by campaigners in the United Kingdom (UK) from 2011 to 2017* Statista, https://www.statista.com/statistics/1031052/digital-advertising-spending-by-campaigners-in-the-uk/ (last visited June 28, 2022)