Social media usage in the United Kingdom (UK)

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on social media usage and social networking in the United Kingdom.

This dossier presents a selected range of statistics and data about social media usage and social networks in the United Kingdom. It includes data on social media reach in the UK, user demographics, and user behavior. There are also chapters dedicated to some of the most popular social media platforms; Facebook, Instagram, TikTok, and Twitter.

Table of contents

  • 1. Reach
    • Forecast of social network user numbers in the United Kingdom (UK) 2015-2025

    • Forecast of the social network user penetration rate in the UK 2017-2025

    • Reach of selected social networking websites in the Great Britain 2014-2020

    • Leading social networks by share of visits in the UK as of January 2021

  • 2. User Demographics
    • Social network profile ownership in the United Kingdom (UK) 2015-2019, by age group

    • Social network profile creation in the United Kingdom (UK) 2010-2019, by gender

    • Social network profile creation in the UK 2010-2019, by socio-economic group

    • Penetration of social networks in the United Kingdom (UK) 2018, by gender

    • Main social networking site preference in the United Kingdom (UK) 2019, by age

    • Children active on social media in the United Kingdom (UK) 2009-2018, by age

    • Social media usage among children in the United Kingdom (UK) 2019

    • Time spent by children on TikTok, Instagram, Snapchat and YouTube in the UK 2020

  • 3. User Behavior
    • Average daily social media use in selected European countries 2020

    • Online activities carried out in the prior week in the United Kingdom (UK) 2020

    • Leading social networks ranked by usage in the United Kingdom (UK) 2018

    • Average daily media use in the United Kingdom (UK) 2020, by media

    • Gen Z and Millennials watching stories on Facebook, Snapchat and Instagram UK 2018

    • Social media use while watching TV in the UK in 2019/2020, by age group

  • 4. Facebook
    • Forecast of the Facebook user penetration rate in the United Kingdom (UK) 2017-2025

    • Forecast of Facebook user numbers in the United Kingdom (UK) 2017-2025

    • Facebook: share of social network website visits in the United Kingdom (UK) 2015-2020

    • Facebook users in the United Kingdom (UK) 2018-2021

    • United Kingdom: Facebook users 2021, by age and gender

  • 5. Instagram
    • United Kingdom: monthly Instagram users 2018-2021

    • Distribution of Instagram users in the United Kingdom Q1 2020, by frequency of use

    • UK: Instagram users 2021, by age group

    • Average engagement rate of Instagram influencers in the UK 2018, by subscribers

    • UK celebrity influencers with the most Instagram followers 2019

  • 6. TikTok
    • Monthly active users of TikTok in the UK 2017-2020

    • Number of TikTok users in the UK forecast 2019-2024

    • TikTok penetration in the United Kingdom (UK) 2017-2019

    • TikTok penetration demographics in the United Kingdom (UK) 2019

    • Most popular TikTok influencers in the UK in 2020, by number of followers

    • Most popular TikTok influencers in the UK in 2020, by engagement rate

    • Distribution of TikTok influencer accounts in the UK in 2020, by number of posts

  • 7. Twitter
    • Twitter: share of social network website visits in the United Kingdom (UK) 2016-2021

    • Twitter users: gender breakdown in Great Britain 2014-2018

    • Twitter users: age distribution in Great Britain 2013-2018

    • Distribution of Twitter users in the United Kingdom (UK) Q1 2020, by frequency of use

    • Twitter users in the United Kingdom (UK) 2018, by household income

More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Recent studies and dossiers
You may also be interested in...

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!