Social media usage in the United Kingdom (UK)

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Statista Dossier on social media usage and social networking in the United Kingdom.

Table of contents

    • Active social media users in the United Kingdom (UK) 2022

    • UK: social media penetration 2018-2027

    • Leading social networks in the United Kingdom (UK) 2021, by reach

    • Leading social networks by share of visits in the UK 2022

    • Social media usage by platform type in the UK 2022

    • Leading iPhone social media apps in Great Britain 2022, by revenue

    • Leading iPhone social media apps in Great Britain 2022, by downloads

    • Leading social media apps in Google Play in Great Britain 2022, by downloads

    • Leading Android communication apps in Great Britain 2022, by downloads

    • Most popular platforms for social media purchases in the United Kingdom 2021

    • Leading social networks used for news in the UK 2022

    • Internet activities performed in Great Britain 2020, by age

    • Internet activities performed in Great Britain 2020, by gender

    • Social media audiences in the United Kingdom (UK) 2021, by age and gender

    • Social network profile creation in the United Kingdom (UK) 2020, by age group

    • Social network profile creation in the United Kingdom (UK) 2010-2020, by gender

    • Social network profile creation in the UK 2010-2020, by socio-economic group

    • Meta audiences in the United Kingdom 2022, by age and gender

    • UK: teen Facebook, Messenger, and Instagram users 2022

    • UK children able to identify a fake profile 2021, by nation

    • UK children who have seen worrying online content 2021, by nation

    • UK kids engaging with selected online platforms weekly 2021, by age group

    • UK children social media presence and usage 2021, by age group

    • UK children daily time on selected social media apps 2021

    • Social media activities in the UK 2022

    • Social network usage by frequency in the UK 2022

    • Social network usage by brand in the UK 2022

    • Website and online service usage by type in the UK 2022

    • Smartphone app usage by type in the UK 2022

    • News source use in the United Kingdom (UK) 2021

    • Most used news sources in the UK 2013-2021

    • Share of social media shoppers in the United Kingdom 2021

    • UK monthly time spent on select social apps 2021

    • UK yearly growth in monthly time spent using social media apps on Android 2021

    • UK: favorite social networks Q3 2021

    • UK: number of Facebook users 2018-2027

    • UK: Facebook usage penetration 2018-2027

    • UK: Facebook audience 2022, by gender

    • UK: Facebook users 2022, by age and gender

    • UK: teenage Facebook users 2022, by gender

    • Facebook: share of social network website visits in the UK 2022

    • UK: devices used to access Facebook 2021

    • Number of TikTok users in the UK forecast 2020-2024

    • TikTok MAU in the UK 2020-2022

    • Time spent on TikTok in the UK forecast 2019-2024

    • UK most popular TikTok videos 2021, by views

    • Leading new TikTok creators in the UK 2021, by number of followers

    • Leading activists on TikTok in the UK 2021, by number of followers

    • Distribution of TikTok influencers audience in the UK in 2020, by age and gender

    • Instagram users in the United Kingdom 2017-2025

    • UK: monthly Instagram users 2018-2022

    • UK: Instagram users 2022, by age group

    • UK: Instagram audience 2022, by gender

    • UK: teenage Instagram users 2022, by gender

    • UK: number of Snapchat users 2022

    • UK: Snapchat audience reach 2022

    • Snapchat: distribution of audiences in the UK 2022, by gender

    • LinkedIn users in the United Kingdom 2017-2025

    • UK: LinkedIn users 2020-2022

    • UK: LinkedIn users 2022, by gender

    • UK: LinkedIn users 2022, by age group

    • Twitter users in the United Kingdom 2017-2025

    • Twitter: share of social network website visits in the UK 2016-2022

    • Pinterest users in the United Kingdom 2017-2025

    • Pinterest: distribution of audiences in the UK 2022, by gender

    • Pinterest: share of social network visits in the (UK) 2015-2022

    • Most well-known social networks in the UK 2022

    • Facebook brand profile in the UK 2022

    • Instagram brand profile in the UK 2022

    • TikTok brand profile in the UK 2022

    • Twitter brand profile in the UK 2022

    • LinkedIn brand profile in the UK 2022

    • Pinterest brand profile in the UK 2022

    • Reddit brand profile in the UK 2022

    • Snapchat brand profile in the UK 2022

    • Most popular media for influencer marketing worldwide 2021

    • Social media platforms considered for influencer marketing worldwide 2021

    • Expected Instagram influencers earnings in Canada, the UK & the U.S. 2021

    • Digital Market Outlook: social media advertising spending in European countries 2022

    • Leading B2C marketing channels in the UK 2022

    • Share of social in marketing budgets in the UK 2022

    • Likeliness of paying attention to social media ads in Great Britain 2022

    • Contribution of social media marketing to companies' performance in the UK 2021

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