Transparency of online content and advertisements in Germany in 2018

A total of 87 percent of respondents were in favor of online social networks and other Internet platforms making it clear during election periods what content and publications are online advertisements, and who is paying for them. Just six percent were opposed (5 percent somewhat, 1 percent strongly). The majority of respondents (58 percent) were strongly in favor of transparency of online content and advertisements during election periods.

Should online social networks and other Internet platforms make it clear what content and publications are online advertisements, and who is paying for them during election periods in Germany?*

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Source

Release date

November 2018

Region

Germany

Survey time period

September 10-23, 2018

Number of respondents

1,507 respondents

Special properties

Internet users

Method of interview

Face-to-face interview

Supplementary notes

* Respondents were asked: "In more details, are you in favour or opposed to the application of each of the following principles to online social networks, Internet platforms and actors using them during election periods? Transparency of online social networks and other Internet platforms to make clear what content and publications are online advertisements and who is paying for them"

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