Why are you considering dropping your paid TV subscription?
Reasons for considering cancelling paid TV subscription in Poland 2019
The most common reason Polish TV subscribers wanted to drop their subscription in 2019 was because the offer was too expensive - 43 percent of satellite TV subscribers and 45 percent of cable TV subscribers stated this as a reason. The second most common answer was that they rarely watched television. This answer was much more prevalent among cable TV subscribers. The availability of and interest in the programs offered by their subscription also played an important role.
Why are you considering dropping your paid TV subscription?
ReasonSatellite TV subscribersCable TV subscribers
Current offer is too expensive43%45%
I rarely watch TV16%27%
Too few interesting programs on TV29%17%
Too few available channels20%15%
Interesting programs disappeared from offer15%15%
Most interesting programs are online20%14%
Free TV has enough programs15%12%
Other5%7%
None of the above4%2%
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Sources

Release date

May 2019

Region

Poland

Survey time period

2019

Special properties

Active television subscribers

Supplementary notes

Conducted by KRRiT using the data of Wavemaker.

Reasons for considering cancelling paid TV subscription in Poland 2019
The most common reason Polish TV subscribers wanted to drop their subscription in 2019 was because the offer was too expensive - 43 percent of satellite TV subscribers and 45 percent of cable TV subscribers stated this as a reason. The second most common answer was that they rarely watched television. This answer was much more prevalent among cable TV subscribers. The availability of and interest in the programs offered by their subscription also played an important role.
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