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Opinion on selected podcast advertising types in the Netherlands 2019

Podcast listeners in the Netherlands had a strong preference for one out of three advertising forms: a sponsored message read by the host. This had the most positive responses, with a total of 133 "very positive" responses. A long description by the hosts or a pre-recorded commercial led to a lot of resentment and negative responses, though.

What do you think of these advertising forms?*

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Sources

Release date

July 2019

Region

Netherlands

Survey time period

2019

Number of respondents

1,099 respondents

Special properties

podcast listeners

Method of interview

Online survey

Supplementary notes

*This question was phrased by the source as follows: "Hoe sta je tegenover de volgende advertentievormen in een podcast?" (English: How do you view the following forms of advertising in a podcast?). The question was formulated as a closed question.

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Statistics on "Advertising in the Netherlands"

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