According to a survey conducted by Osservatori Digital Innovation in 2018, mobile internet users in Italy were reluctant to be tracked online. They were more willing to be tracked online to get customized offers than to get personalized communications. With an average agreement score of 3.8, location tracking for personalized communication purposes was the least popular form of online tracking.
Would you agree to be tracked online by companies in the following ways?*
Characteristic
Average agrement score**
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
*This question was phrased by the source as follows: "Saresti disposto a dare il consenso per il monitoraggio delle seguenti attività ?" **On a scale from one to ten.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Osservatori Digital Innovation. (July 27, 2018). Would you agree to be tracked online by companies in the following ways?* [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/
Osservatori Digital Innovation. "Would you agree to be tracked online by companies in the following ways?*." Chart. July 27, 2018. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/
Osservatori Digital Innovation. (2018). Would you agree to be tracked online by companies in the following ways?*. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/
Osservatori Digital Innovation. "Would You Agree to Be Tracked Online by Companies in The following Ways?*." Statista, Statista Inc., 27 Jul 2018, https://www.statista.com/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/
Osservatori Digital Innovation, Would you agree to be tracked online by companies in the following ways?* Statista, https://www.statista.com/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/ (last visited July 27, 2024)
Would you agree to be tracked online by companies in the following ways?* [Graph], Osservatori Digital Innovation, July 27, 2018. [Online]. Available: https://www.statista.com/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/