According to a survey conducted by Osservatori Digital Innovation in 2018, mobile internet users in Italy were reluctant to be tracked online. They were more willing to be tracked online to get customized offers than to get personalized communications. With an average agreement score of 3.8, location tracking for personalized communication purposes was the least popular form of online tracking.
Would you agree to be tracked online by companies in the following ways?*
*This question was phrased by the source as follows: "Saresti disposto a dare il consenso per il monitoraggio delle seguenti attività?" **On a scale from one to ten.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Osservatori Digital Innovation. (July 27, 2018). Would you agree to be tracked online by companies in the following ways?* [Graph]. In Statista. Retrieved February 23, 2020, from https://www.statista.com/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/
Osservatori Digital Innovation. "Would you agree to be tracked online by companies in the following ways?*." Chart. July 27, 2018. Statista. Accessed February 23, 2020. https://www.statista.com/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/
Osservatori Digital Innovation. (2018). Would you agree to be tracked online by companies in the following ways?*. Statista. Statista Inc.. Accessed: February 23, 2020. https://www.statista.com/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/
Osservatori Digital Innovation. "Would You Agree to Be Tracked Online by Companies in The following Ways?*." Statista, Statista Inc., 27 Jul 2018, https://www.statista.com/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/
Osservatori Digital Innovation, Would you agree to be tracked online by companies in the following ways?* Statista, https://www.statista.com/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/ (last visited February 23, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
