According to a survey conducted by Osservatori Digital Innovation in 2018, mobile internet users in Italy were reluctant to be tracked online. They were more willing to be tracked online to get customized offers than to get personalized communications. With an average agreement score of 3.8, location tracking for personalized communication purposes was the least popular form of online tracking.
Would you agree to be tracked online by companies in the following ways?*
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Statistics
- Willingness to share personal data with companies in Italy 2018, by generation
- Concerns about personal data online among French Internet users 2017
- U.S. online user worry about personal data security with social media companies 2017
- U.S. online user worry about personal data security with government agencies 2017
- U.S. online user worry about personal data security with online retailers 2017
- U.S. online user confidence in data security of American companies 2017
- U.S. online user attitude towards website cookie usage 2017
- Willingness of internet users to share personal data 2013
- Consumer concerns when using mobile apps in the United Kingdom (UK) 2013
- U.S. digital privacy concerns regarding online activities 2015
- Opinion on use of personal data online in the EU and U.S. 2018, by country
- Concern about surveillance in private spaces in Luxembourg 2015
Osservatori Digital Innovation. (July 27, 2018). Would you agree to be tracked online by companies in the following ways?* [Graph]. In Statista. Retrieved April 16, 2021, from https://www.statista.com/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/
Osservatori Digital Innovation. "Would you agree to be tracked online by companies in the following ways?*." Chart. July 27, 2018. Statista. Accessed April 16, 2021. https://www.statista.com/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/
Osservatori Digital Innovation. (2018). Would you agree to be tracked online by companies in the following ways?*. Statista. Statista Inc.. Accessed: April 16, 2021. https://www.statista.com/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/
Osservatori Digital Innovation. "Would You Agree to Be Tracked Online by Companies in The following Ways?*." Statista, Statista Inc., 27 Jul 2018, https://www.statista.com/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/
Osservatori Digital Innovation, Would you agree to be tracked online by companies in the following ways?* Statista, https://www.statista.com/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/ (last visited April 16, 2021)