Thailand: main influencing factors for trying Korean skincare products among females 2021

According to a survey conducted by Rakuten Insight, 50 percent of the female Thai respondents stated that positive reviews from their favorite beauty blogger, vlogger or Instagrammer would influence them to try a Korean skincare product. Within the survey, the share of female respondents who use Korean beauty products was more than 50 percent of all female respondents.

Main factors that would influence female consumers to try Korean skincare products in Thailand in 2021

Characteristic	Share of respondents
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Release date

October 2021

More information

Region

Thailand

Survey time period

July 8 to 10, 2021

Number of respondents

5,881 respondents

Age group

16 years and older

Special properties

among female respondents

Method of interview

Online survey

Supplementary notes

The survey was conducted between July 8th to 10th, 2021 among a total of 11,433 female (6,653) and male (4,780) Thai respondents aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.

Original question: What would influence you to try a Korean beauty skincare product?

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