Sustainable foods for which Russians would pay more in 2018

In 2018, about 70 percent of the polled Russian customers revealed their disposition toward paying extra for locally produced goods when purchasing sustainable food products. Roughly half of the respondents also named sustainable packaging and organic production as features for which they would pay extra.

Principal features of sustainable food products for which consumers are willing to pay a premium in Russia in 2018*

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Source

Release date

2019

Region

Russia

Survey time period

2018

Number of respondents

696 respondents

Age group

17 years and older

Method of interview

Online survey

Supplementary notes

* Respondents had to answer the following question: "which of the following are you willing to pay a premium for when purchasing food items?"

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