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Survey on the preference for fair trade products in Germany 2013-2020

Number of people who pay attention when shopping that their purchases are fair trade certified in Germany from 2013 to 2020

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Release date

July 2020



Survey time period

2013 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on total population:
Base: the German-speaking population aged 14 years and older in private households at the place of their main residence in the Federal Republic of Germany

Information on total sample:
2015: 25,140 respondents, projection to 69.24 million people persons
2016: 23.854 respondents, projection to 69.56 million people persons
2017: 23.356 respondents, projection to 70.09 million people persons
2018: 23.389 respondents, projection to 70.45 million people persons
2019: 23.318 respondents, projection to 70.60 million people persons

Further information on the methodology is available here.

The survey question was asked in the following wording: "Various qualities are listed here. Could you please read through them and name those which you think would apply to you? - When shopping, I pay attention to whether the products originate from fair trade, namely that manufacturers in third world countries get a fair price for their products."

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Statistics on "Fair trade in Germany"

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