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Survey on the preference for fair trade products in Germany 2013-2020

In 2020, almost 15.8 million consumers in Germany paid attention to a fair trade seal when shopping. This was similar to the year before. Figures increased year-on-year during the specified time period. The data is based on a survey conducted in Germany from 2013 to 2020 on the number of persons who pay attention when shopping that their purchases are fair trade certified.

Number of persons who pay attention when shopping that their purchases are fair trade certified in Germany from 2013 to 2020

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Release date

July 2020



Survey time period

2013 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on total population:
Base: the German-speaking population aged 14 years and older in private households at the place of their main residence in the Federal Republic of Germany

Information on total sample:
2015: 25,140 respondents, projection to 69.24 million persons
2016: 23.854 respondents, projection to 69.56 million persons
2017: 23.356 respondents, projection to 70.09 million persons
2018: 23.389 respondents, projection to 70.45 million persons
2019: 23.318 respondents, projection to 70.60 million persons

Further information on the methodology is available here.

The survey question was asked in the following wording: "Various qualities are listed here. Could you please read through them and name those which you think would apply to you? - When shopping, I pay attention to whether the products originate from fair trade, namely that manufacturers in third world countries get a fair price for their products."

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Statistics on "Fair trade in Germany"

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