Survey on the preference for fair trade products in Germany 2019-2023

Number of people who pay attention when shopping that their purchases are fair trade certified in Germany from 2019 to 2023

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Release date

June 2023

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on total population:
Base: the German-speaking population aged 14 years and older in private households at the place of their main residence in the Federal Republic of Germany

Information on total sample:
2019: 23.318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people

Further information on the methodology is available here.

The survey question was asked in the following wording: "Various qualities are listed here. Could you please read through them and name those which you think would apply to you? - When shopping, I pay attention to whether the products originate from fair trade, namely that manufacturers in third world countries get a fair price for their products."

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