Attention to buying fair trade products Germany

In 2023, over 16.7 million consumers in Germany paid attention to a fair trade seal when shopping. Figures increased year-on-year during the specified time period. The data is based on a survey conducted in Germany on the number of people who pay attention when shopping that their purchases are fair trade certified.
The data in this statistic is from the Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German), which determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people who pay attention when shopping that their purchases are fair trade certified in Germany from 2019 to 2023 (in millions)

Characteristic	Number of people in millions
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Release date

June 2023

More information

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on total population:
Base: the German-speaking population aged 14 years and older in private households at the place of their main residence in the Federal Republic of Germany

Information on total sample:
2019: 23.318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people

Further information on the methodology is available here.

The survey question was asked in the following wording: "Various qualities are listed here. Could you please read through them and name those which you think would apply to you? - When shopping, I pay attention to whether the products originate from fair trade, namely that manufacturers in third world countries get a fair price for their products."

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