Russia: readiness to pay more for sustainable foods 2018, by age

The most pro-eco-friendly-nutrition customers in Russia in 2018 were aged between 23 and 26 years. Over 15 percent of respondents between 32 and 36 years also claimed to be willing to pay a premium for sustainable products. On the other hand, the elderly population seemed less likely to incur extra investments for sustainable food.

Disposition of Russian customers to pay a premium for sustainable food products in 2018, by age group*

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Source

Release date

2019

Region

Russia

Survey time period

2018

Number of respondents

696 respondents

Age group

17 years and older

Method of interview

Online survey

Supplementary notes

* The figures were based on answers to the question "Which of the following are you willing to pay a premium for when purchasing food items?"

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