Aldi customers in Germany: attention to quality seals 2021

This graph shows the survey results of Aldi customers in Germany regarding their attention to quality seals while grocery shopping in 2021. That year, around 11.8 percent of consumers who shopped at Aldi completely agreed with the statement "When shopping for groceries, I pay attention to eco-friendliness/ the quality seal". Among the population, roughly 11.9 percent also responded the same way. The base for the survey was the German-speaking population aged 14 years and older.

Share of Aldi customers by agreement with the statement "When shopping for groceries, I pay attention to eco-friendliness/quality seal" compared to the population in Germany in 2021

Characteristic	Aldi customers	Population
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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Within the scope of this survey, Aldi customers are people who have shopped at Aldi within six months before the evaluation.

Information on the total sample:
2020: 23,138 respondents, projection to 70.63 million people.

Information on the target group “Aldi customers”:
14,365 respondents, projection to 44.66 million people.

Further information on methodology available here and in the report.

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