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Preferred alcoholic beverages in U.S. 2019, by generational cohort

Americans between the ages of 18 and 27 years seem to prefer liquor and spirits to any other type of alcoholic beverage. In 2019, a survey of consumers in the United States found that 53.3 percent of younger Millennials prefer to drink liquor over beer or wine. On the other hand, members of the Silent Generation overwhelmingly favor wine, at 58.8 percent.

Favorite types of alcoholic beverages of consumers in the United States in 2019, by generational cohort

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Release date



United States

Survey time period

April 25, 2019 to May 5, 2019

Number of respondents

1,006 respondents

Age group

18 years and older

Supplementary notes

Generations age range information:
Millennial 1: 18-27, Millennial 2: 28-36, Gen X: 37-52, Boomer: 53-71, Silent: 72+

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