Consequently, the niche market became appealing to private producers. In Poland, the financial year for wine production starts on August 1 and ends on July 31 of the following year. By February 2021, there were over 300 wine producers registered nationwide, which was a total increase of 35 newly recorded manufacturers since the 2019/2020 season. Out of those, around one sixth were located in the Małopolskie (Lesser Poland) voivodeship. As a result, the southern region was also the undisputed leader with regard to the number of national vineyards. Despite that, the largest wine-growing area is actually located in the Lubuskie region, in western Poland.
In terms of sales shares, dry wines are the absolute bestsellers. This comes as no surprise, considering that dry wine is the favorite type of both white and red wine drinkers across the country. At the same time, the most popular type of sparkling wine is Prosecco. Finally, wine is mostly enjoyed by people aged between 25 and 34 years old, with every second Polish wine consumer working in an office environment.