Polish wine productionHaving fewer local enterprises specializing in grape wine production means a lower national supply for the increasingly high demand – just over a quarter of Poles consume wine at least once a month on a regular basis. Consequently, the niche market has become appealing to private producers.
In Poland, the financial year for wine production starts on August 1 and ends on July 31 of the following year. In the 2021/2022 season, there were 380 wine producers registered nationwide, which was a total increase of 51 newly recorded manufacturers since the previous season. Out of those, over one fifth were located in the Małopolskie (Lesser Poland) voivodeship. As a result, the southern region was also the undisputed leader with regard to the number of national vineyards. Despite that, the largest wine-growing area is actually located in the Lubuskie region, in western Poland.
Wine consumption and salesThanks to the greater availability of various types of wine in stores, Poles have learned to enjoy this alcoholic beverage – the average wine consumption per capita has seen an increase since 2018. Wine is mostly enjoyed by people aged between 25 and 34 years old, with women constituting a higher share of Polish wine drinkers than men.
In terms of sales shares, dry wines are the absolute bestsellers. This comes as no surprise, considering that dry wine is the favorite type of both white and red wine drinkers across the country. At the same time, the most popular type of sparkling wine is Prosecco. In 2020, Poles could purchase a bottle of dry white wine for an average retail price of 24.5 zloty.