Total advertising expenditure growth Malaysia 2018-2020

Published by Statista Research Department, Oct 5, 2022
Malaysia's total advertising expenditure contracted by one percent in 2018, but was predicted to grow positively in 2019 and 2020. A decrease in 2018 happened as a result of the unanticipated short campaign period for the 2018 General Election advertising which had earlier been predicted to increase ad spend.

Total advertising expenditure growth in Malaysia in 2018, with a forecast for 2019 and 2020

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Release date

February 2019

Region

Malaysia

Survey time period

2018

Supplementary notes

Year on year growth at current prices.

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Overview

5

Print advertising

4

Outdoor advertising

6

Radio advertising

4

Television advertising

5

Digital advertising

7

Social media advertising

3

Further related statistics

20

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