Most popular sports sponsors worldwide 2021

Published by
Ana M. López,
Nov 29, 2021
Nike was the leader of the global sports sponsorship market in 2021, with a total of 16,236 promoters worldwide. The American sports clothing brand surpassed Adidas, the second brand on the list that year, by more than seven thousand promoters.

Leading sports sponsoring brands worldwide in 2021, by number of promoters

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Release date

October 2021

Region

Worldwide

Survey time period

August 15, 2020 and August 15, 2021*

Supplementary notes

*Further information about the methodology can be found here.

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