eSports market in Italy - Statistics & Facts

eSports, also known as e-Sports or Esports, stands for electronic sports. They refer to video gaming competitions which are usually played among professional gamers at dedicated tournaments and events. Since 2016, the eSports market started to grow rapidly, as demonstrated by its increasing worldwide revenues. In 2018, they amounted to 865 million U.S. dollars and are expected to rise further by 2020. While North America, China, and South Korea held the biggest share of the market in 2019, this industry grew fast in Italy too. In fact, it is forecasted that revenues generated by the eSports market in Italy would rise by roughly ten times from 2015 to 2022. Specifically, according to outlooks, revenue coming from media rights and sponsorships is expected to increase significantly by 2022, remaining the main source of income for the sector.

When considering the audience of eSports in Italy, data reveal that most Italian individuals who follow eSports events daily – the so-called avid-fans – were aged between 21 and 30 years and came from the South of Italy and the Islands as of 2019. In the same year, according to a survey, the most followed events by Italian avid fans were Call of Duty World League, the Italian Esports Open, and the FIFA Global Series. In this sense, whereas one of the most followed events related to football, it is interesting to notice that only few Italian Serie A football clubs had an eSports division as of 2018.

In 2019, while personal computers and smartphones were by far the favorite devices to follow eSports events, PlayStation Plus, Steam, and Twitch Prime were the preferred online gaming platforms among Italian avid fans. Despite the rising awareness of eSports in Italy, data from the Statista Global Consumer Survey showed that 75 percent of respondents who play video games regularly did not use any video game streaming sites, like Twitch or YouTube Gaming, in 2019. However, more than half of those who used video game streaming sites also spent money on these platforms in the 12 months prior to the survey.

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eSports in Italy

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eSports

eSports fans

Favorite devices and gaming platforms

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