Consumer perception on mobile shopping app Bukalapak Indonesia 2019
According to a survey conducted in Indonesia in April 2019, 9 percent of the respondents who used the Bukalapak app, associated the app with its user friendliness. Indonesia is one of the fastest rising e-commerce countries in the the world, with an expected number of about 212.2 million e-commerce user by 2023.As of April 2019, the largest penetration of mobile application users was on food delivery and ride sharing apps.
