Holiday season average online order value in the U.S. 2018-2020

Published by
Stephanie Chevalier,
Feb 15, 2023
Recently, the average value of online orders during the holiday season in the United States has been rising. In 2020, the e-commerce AOV for this period was 153 U.S. dollars, a slight change from the 152 dollars recorded a year earlier.

Average value of e-commerce orders during the holiday season in the United States from 2018 to 2020 (in U.S. dollars)

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Release date

January 2021

Region

United States

Survey time period

2018 to 2020

Special properties

80% of online transactions of 100 largest U.S. online retailers

Supplementary notes

Average Order Value (AOV) is the average amount of revenue a business has generated from all the checkout orders over a defined period of time. It is measured by dividing the total revenue with total number of orders.

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Online shopping behavior in the United StatesHoliday season e-commerce in the United StatesFashion e-commerce in the United StatesE-commerce returns in the United StatesOnline shopping behavior in Canada
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