Group revenue of Dr. Martens worldwide from 2017 to 2020

Dr. Martens is one of the most iconic, long-standing shoe brands out there, originally associated with sartorial choices of British subculture scenes like the Mods, and later, punks. The recent years have seen a popularity revival for Dr. Martens, as seen in the revenue figures of the shoe retailer worldwide.

Wholesale and retail trade of Dr. Martens

Dr. Martens is a British brand by origin, but in 2014 the retailer was acquired by the investment company Permira. The brand’s products are sold both in retail and wholesale formats, although under the control of its new parents, Dr. Martens is expected to lean towards a more multi-channel, consumer-retail oriented approach. As of 2018, Dr. Martens’ wholesale revenue was still considerably higher than retail, or direct-to-consumer, revenue.

South Korean fashionistas’ love for the Docs

The popularity of Dr. Martens extends over to Asia, with South Korean consumers naming it among their preferred brands for formal shoes. Dr. Martens was loved by compatriots as well, ranking in the top 10 fashion and retailer brands in the United Kingdom (UK) as of February 2020.