Thailand: main reasons to buy wearable tech 2022

According to a survey by Rakuten Insight, the majority of respondents claimed that they were concerned about their health and would like to monitor and improve it by using wearable tech. In the same survey, less than half of the respondents stated that they owned a smart wearable.

Main motivations to purchase wearable tech in Thailand in 2022

Characteristic	Share of respondents
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Release date

October 2022

More information

Region

Thailand

Survey time period

September 8 to 30, 2022

Number of respondents

6,503 respondents

Age group

16 years and older

Special properties

among female and male respondents that own wearable tech

Method of interview

Online survey

Supplementary notes

Original question: What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons.

The survey was conducted among 4,108 female and 2,395 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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