Wearable tech brand awareness South Korea 2022, by age group

Published by
Jang Seob Yoon,
Nov 4, 2022
A survey conducted by Rakuten Insight in September 2022 in South Korea found that Samsung had the highest brand awareness rate among all age groups. Apple Watch had the second-highest brand awareness.

Brand awareness of smartwatch or wearable fitness/activity trackers in South Korea as of September 2022, by age group

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Release date

October 2022

Region

South Korea

Survey time period

September 8 to 30, 2022

Number of respondents

4,077 respondents

Age group

16 years and older

Special properties

consumers that do not own smartwatches or wearable fitness/activity trackers

Method of interview

Online survey

Supplementary notes

Original question: "If no, which of these brands' wearable products do you know of?"
Multiple answers were possible.

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Overview

4

Segments

5

Companies

7

Consumption

8

Special focus: XR devices

5

Further related statistics

19

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Topics

SmartwatchesSmartphonesWearablesArtificial Intelligence (AI) worldwideFitness trackers
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