Motivations to purchase wearable tech in Indonesia 2019, by gender

According to a survey by Rakuten Insight on wearable tech, 51 percent of the female respondents and 45 percent of the male respondents in Indonesia were concerned about their health and would like to monitor and improve it by using wearable tech. In the same survey, about half of the respondents stated that they owned a smart wearable.

Main motivations to purchase wearable tech in Indonesia in 2019, by gender

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Source

Release date

September 2019

Region

Indonesia

Survey time period

August 2 to 30, 2019

Number of respondents

2,162 respondents

Age group

16 years and older

Special properties

among female and male respondents that own wearable tech

Method of interview

Online survey

Supplementary notes

Original question: What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons.

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Statistics on "Wearables"

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