Share of online shoppers who would pay more for sustainable delivery in Sweden 2019

Would you pay five Swedish kronor more if the delivery was more sustainable?

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Release date

May 2019



Survey time period

Q1 2019

Number of respondents

7,655‬ respondents*

Age group

18-79 years

Special properties

shopped online

Method of interview

Online panel

Supplementary notes

*1,532 respondents in February 2019, 1,506 respondents in March 2019, 1,471 and 3,146 respondents in April 2019.

This question was phrased by the source as follows: "Skulle du kunna tänka dig att betala 5 kronor extra för leveransen om den var mer hållbar?"

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