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Share of U.S. consumers who preferred to buy intimate apparel in-store as of 2018

As of 2018, 69 percent of consumers in the United States responded that they preferred to shop for intimate clothing in the brick-and-mortar retail channel. In comparison, the figure for all types of apparel was lower, with 60 percent of respondents stating that they preferred to shop for such products in-store.

Shopping channel preferences of consumers when buying intimate wear and apparel in general in the United States as of 2018

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Release date

July 2019


United States

Survey time period


Number of respondents

3,800 respondents

Special properties

Consumers from the U.S., China, and Mexico.*

Supplementary notes

*The source did not provide a breakdown outlining the number of respondents by country.

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