Premium that individuals are willing to pay for 5G services in Italy 2019

As of 2019, about 69 percent of Italians were willing to pay more for 5G services, which were expected to launch within two to three years. Overall, smartphone users were willing to pay 30 percent more than what they were currently paying. This figure was higher in the case of early adopters, who were willing to pay 45 percent more for access to 5G services.

Premium that individuals are willing to pay for 5G services above what they currently pay in Italy in 2019

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Release date

May 2019



Survey time period

May 2019

Number of respondents

1,500 respondents

Age group


Special properties

Smartphone users

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
*Early adopters of tech gadgets such as smart speakers and virtual reality (VR) headsets.

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Statistics on "Mobile (broadband) technology"

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