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Brand loyalty in the apparel market in Russia 2020, by age group

Published by A. Melkadze, Apr 19, 2021
Brand loyalty was stronger among younger customers in Russia in 2020, and it steadily decreased with age. Nonetheless, roughly every fifth respondent aged over 60 years revealed to have preferences towards specific clothing and footwear brands.

Share of clothing and footwear brand loyalists* in Russia in 2020, by age group

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Source

Release date

October 2020

Region

Russia

Survey time period

2020

Number of respondents

1,600 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

* Respondents had to answer following question: "Pease specify how you purchase clothing and footwear."
The source defined brand loyalists as people who mostly bought clothing and footwear from one or several favorite brands.
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers

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