Brand loyalty was stronger among younger customers in Russia in 2021, and it steadily decreased with age. Nonetheless, roughly every fifth respondent aged over 60 years revealed to have preferences towards specific clothing and footwear brands.
Share of clothing and footwear brand loyalists in Russia in 2021, by age group
Internet users* who are loyal to one or several brands
Method of interview
Online survey
Supplementary notes
* The source specified that according to VCIOM share of population using internet in Russia was 82% in 2020.
The original survey question was worded as follows: "Как вы приобретаете одежду и обувь?"
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 federal subjects, and at least 200 population centers.
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Deloitte. (November 24, 2021). Share of clothing and footwear brand loyalists in Russia in 2021, by age group [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/1060454/apparel-brand-loyalty-by-age-in-russia/
Deloitte. "Share of clothing and footwear brand loyalists in Russia in 2021, by age group." Chart. November 24, 2021. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/1060454/apparel-brand-loyalty-by-age-in-russia/
Deloitte. (2021). Share of clothing and footwear brand loyalists in Russia in 2021, by age group. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/1060454/apparel-brand-loyalty-by-age-in-russia/
Deloitte. "Share of Clothing and Footwear Brand Loyalists in Russia in 2021, by Age Group." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1060454/apparel-brand-loyalty-by-age-in-russia/
Deloitte, Share of clothing and footwear brand loyalists in Russia in 2021, by age group Statista, https://www.statista.com/statistics/1060454/apparel-brand-loyalty-by-age-in-russia/ (last visited June 25, 2022)
