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Brand loyalty in the apparel market in Russia 2021, by age group

Share of clothing and footwear brand loyalists in Russia in 2021, by age group

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Source

Use Ask Statista Research Service

Release date

2021

Region

Russia

Survey time period

2021

Number of respondents

1,614 respondents

Age group

16 years and older

Special properties

Internet users* who are loyal to one or several brands

Method of interview

Online survey

Supplementary notes

* The source specified that according to VCIOM share of population using internet in Russia was 82% in 2020.

The original survey question was worded as follows: "Как вы приобретаете одежду и обувь?"

Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 federal subjects, and at least 200 population centers.

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Statistics on "Footwear market in Russia"

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