Brand loyalty was stronger among younger customers in Russia in 2019, and it steadily decreased with age. Nonetheless, roughly every fourth respondent aged over 55 years revealed to have preferences towards specific clothing and footwear brands.
Share of clothing and footwear brand loyalists* in Russia in 2019, by age group
* Respondents had to answer following question: "Pease specify how you purchase clothing and footwear."
The source defined brand loyalists as people who mostly bought clothing and footwear from one or several favorite brands.
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers
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Deloitte. (October 16, 2019). Share of clothing and footwear brand loyalists* in Russia in 2019, by age group [Graph]. In Statista. Retrieved July 11, 2020, from https://www.statista.com/statistics/1060454/apparel-brand-loyalty-by-age-in-russia/
Deloitte. "Share of clothing and footwear brand loyalists* in Russia in 2019, by age group." Chart. October 16, 2019. Statista. Accessed July 11, 2020. https://www.statista.com/statistics/1060454/apparel-brand-loyalty-by-age-in-russia/
Deloitte. (2019). Share of clothing and footwear brand loyalists* in Russia in 2019, by age group. Statista. Statista Inc.. Accessed: July 11, 2020. https://www.statista.com/statistics/1060454/apparel-brand-loyalty-by-age-in-russia/
Deloitte. "Share of Clothing and Footwear Brand Loyalists* in Russia in 2019, by Age Group." Statista, Statista Inc., 16 Oct 2019, https://www.statista.com/statistics/1060454/apparel-brand-loyalty-by-age-in-russia/
Deloitte, Share of clothing and footwear brand loyalists* in Russia in 2019, by age group Statista, https://www.statista.com/statistics/1060454/apparel-brand-loyalty-by-age-in-russia/ (last visited July 11, 2020)
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