Brand loyalty was stronger among younger customers in Russia in 2021, and it steadily decreased with age. Nonetheless, roughly every fifth respondent aged over 60 years revealed to have preferences towards specific clothing and footwear brands.
Share of clothing and footwear brand loyalists in Russia in 2021, by age group
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Deloitte. (November 24, 2021). Share of clothing and footwear brand loyalists in Russia in 2021, by age group [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/1060454/apparel-brand-loyalty-by-age-in-russia/
Deloitte. "Share of clothing and footwear brand loyalists in Russia in 2021, by age group." Chart. November 24, 2021. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/1060454/apparel-brand-loyalty-by-age-in-russia/
Deloitte. (2021). Share of clothing and footwear brand loyalists in Russia in 2021, by age group. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/1060454/apparel-brand-loyalty-by-age-in-russia/
Deloitte. "Share of Clothing and Footwear Brand Loyalists in Russia in 2021, by Age Group." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1060454/apparel-brand-loyalty-by-age-in-russia/
Deloitte, Share of clothing and footwear brand loyalists in Russia in 2021, by age group Statista, https://www.statista.com/statistics/1060454/apparel-brand-loyalty-by-age-in-russia/ (last visited June 25, 2022)