Brand loyalty in the apparel market in Russia 2019, by age group

Brand loyalty was stronger among younger customers in Russia in 2019, and it steadily decreased with age. Nonetheless, roughly every fourth respondent aged over 55 years revealed to have preferences towards specific clothing and footwear brands.

Share of clothing and footwear brand loyalists* in Russia in 2019, by age group

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Source

Release date

2019

Region

Russia

Survey time period

2019

Number of respondents

1,600 respondents

Age group

18 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

* Respondents had to answer following question: "Pease specify how you purchase clothing and footwear."
The source defined brand loyalists as people who mostly bought clothing and footwear from one or several favorite brands.
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers

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Statistics on "Footwear market in Russia"

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