Roughly every second respondent of the given survey named shopping malls as the most preferred location for apparel shopping. Over a quarter of the respondents in 2021 revealed that the store location played a decisive role.
Preferred type of stores for purchasing clothing and footwear in Russia in 2021*
* The source specified that according to VCIOM share of population using internet in Russia was 82% in 2020.
The original survey question was worded as follows: "Как вы приобретаете одежду и обувь?"
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 federal subjects, and at least 200 population centers.
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Deloitte. (November 24, 2021). Preferred type of stores for purchasing clothing and footwear in Russia in 2021* [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/1060424/apparel-store-type-preferences-in-russia/
Deloitte. "Preferred type of stores for purchasing clothing and footwear in Russia in 2021*." Chart. November 24, 2021. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/1060424/apparel-store-type-preferences-in-russia/
Deloitte. (2021). Preferred type of stores for purchasing clothing and footwear in Russia in 2021*. Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/1060424/apparel-store-type-preferences-in-russia/
Deloitte. "Preferred Type of Stores for Purchasing Clothing and Footwear in Russia in 2021*." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1060424/apparel-store-type-preferences-in-russia/
Deloitte, Preferred type of stores for purchasing clothing and footwear in Russia in 2021* Statista, https://www.statista.com/statistics/1060424/apparel-store-type-preferences-in-russia/ (last visited May 19, 2022)
