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Preferred type of apparel stores for Russian customers in 2020

Published by A. Melkadze, Oct 27, 2020
Roughly every second respondent of the given survey named shopping malls as the most preferred location for apparel shopping. Over a quarter of the respondents in 2020 revealed that the store location played a decisive role.

Preferred type of stores for purchasing clothing and footwear in Russia in 2020*

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Source

Release date

October 2020

Region

Russia

Survey time period

2020

Number of respondents

1,600 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

* Respondents had to answer the following question: "Please specify where you purchase clothing and footwear."
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers

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