Roughly every second respondent of the given survey named multi-brand stores as the most preferred location for apparel shopping, where they could purchase goods made by several companies. Furthermore, one quarter of the polled sample chose mono-brand stores.
Preferred type of stores for purchasing clothing and footwear in Russia in 2019*
* Respondents had to answer the following question: "Please specify where you purchase clothing and footwear."
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers
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Deloitte. (October 16, 2019). Preferred type of stores for purchasing clothing and footwear in Russia in 2019* [Graph]. In Statista. Retrieved January 24, 2020, from https://www.statista.com/statistics/1060424/apparel-store-type-preferences-in-russia/
Deloitte. "Preferred type of stores for purchasing clothing and footwear in Russia in 2019*." Chart. October 16, 2019. Statista. Accessed January 24, 2020. https://www.statista.com/statistics/1060424/apparel-store-type-preferences-in-russia/
Deloitte. (2019). Preferred type of stores for purchasing clothing and footwear in Russia in 2019*. Statista. Statista Inc.. Accessed: January 24, 2020. https://www.statista.com/statistics/1060424/apparel-store-type-preferences-in-russia/
Deloitte. "Preferred Type of Stores for Purchasing Clothing and Footwear in Russia in 2019*." Statista, Statista Inc., 16 Oct 2019, https://www.statista.com/statistics/1060424/apparel-store-type-preferences-in-russia/
Deloitte, Preferred type of stores for purchasing clothing and footwear in Russia in 2019* Statista, https://www.statista.com/statistics/1060424/apparel-store-type-preferences-in-russia/ (last visited January 24, 2020)
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