Ranking of fashion items' online stores in Russia 2018, by sales

Moscow-based and largest Russian online retailer – Wildberries, operative since 2004 and led by a former English teacher - Tatyana Bakalchuk, accounted for an online sales value of 111.2 billion Russian rubles in 2018. The enterprise also ranked in first place countrywide based on number of orders over that year.

Market segmentation and trends

The clothing and beauty product segments have been the leading categories by e-sales volume, both in Europe and Russia during 2018. As for the fragmentation of the Russian fashion industry, the dominant product class was ‘value and discount’ in 2019, with premium and mid-price products gaining market share gradually.  

Russian e-commerce market

The Russian e-commerce market is progressively entering a phase of maturity, yet a significant room for expansion remains. In 2019, the market value was measured at 2.2 trillion Russian rubles with an e-commerce penetration rate of nearly 40 percent, which was projected to grow further and reach 60 percent by 2023.

Leading online stores in Russia in 2018, by sales value

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

April 2019

Region

Russia

Survey time period

2018

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Footwear market in Russia"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.