Leading fashion online stores in Russia 2021, by revenue

Moscow-based and one of the largest Russian online apparel retailers – Lamoda, operative since 2011, accounted for an online sales value of 71.2 billion Russian rubles in 2021. The enterprise also ranked in the first place countrywide based on number of orders in that year.

Top-100 online stores

Wildberries has been the Russian e-commerce market leader by sales value year-over-year. The online retailer reported nearly doubled sales in 2021, at over 805 billion Russian rubles. Yandex Market, which provides services for goods selection and purchasing, was the fastest growing online marketplace among the top-100 in 2021.  

Russian e-commerce market

The Russian e-commerce market is gradually expanding year-over-year. In 2021, the market value was measured at 4.1 trillion Russian rubles, marking about 40 percent growth relative to the previous year, while the e-commerce penetration rate exceeded 52 percent that year.