Ranking of fashion items' online stores in Russia 2018, by sales

Moscow-based and largest Russian online retailer – Wildberries, operative since 2004 and led by a former English teacher - Tatyana Bakalchuk, accounted for an online sales value of 111.2 billion Russian rubles in 2018. The enterprise also ranked in first place countrywide based on number of orders over that year.

Market segmentation and trends

The clothing and beauty product segments have been the leading categories by e-sales volume, both in Europe and Russia during 2018. As for the fragmentation of the Russian fashion industry, the dominant product class was ‘value and discount’ in 2019, with premium and mid-price products gaining market share gradually.  

Russian e-commerce market

The Russian e-commerce market is progressively entering a phase of maturity, yet a significant room for expansion remains. In 2019, the market value was measured at 2.2 trillion Russian rubles with an e-commerce penetration rate of nearly 40 percent, which was projected to grow further and reach 60 percent by 2023.

Leading online stores in Russia in 2018, by sales value

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Release date

April 2019



Survey time period


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Statistics on "Footwear market in Russia"

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