Serbia: attributes of male beauty 2019

The image of male beauty is similar for both male and female respondents in Serbia, according to data provided by Ipsos in 2019. Skin appearance was the only criteria that was 15 percent more important for women than it was for men. In general internal qualities such as dignity, confidence, humor and intelligence were voted higher in importance for male beauty than purely external criteria.

Most important attributes in making a man beautiful according to men and women in Serbia in 2019*

Characteristic	Woman	Man
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Release date

August 2019

More information

Region

Serbia

Survey time period

April 19 to May 3, 2019

Number of respondents

Over 500**

Age group

18-74

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "How important are each of these attributes in making a man beautiful". The results show the total responses rated as 'Important' (8-10 on a scale of 1-10).
** The source adds that the online sample for Serbia is not representative of the general adult population, but of a more urban, more educated and/or more affluent than the general population and the results should be viewed as reflecting the views of a more "connected" population.

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