Taiwan's digital TV original drama platform demand share Q2 2019

According to a report by Parrot Analytics, Netflix was the most in-demand platform for drama digital originals in Taiwan, accounting for 59.8 percent of the market demand share. Compared with other countries analyzed in the report, CBS All Access's original dramas were more appealing to Taiwanese audiences.

Demand share of the digital television original platforms for drama in Taiwan in 2nd quarter 2019

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Source

Release date

October 2019

Region

Taiwan

Survey time period

Q2 2019

Supplementary notes

The source defines a “digital original series” as a multi-episode series where the most recent season was produced or first made available on a streaming platform. Once a title is defined as a digital original, the original streaming platform is regarded to be the same in all markets. For example, The Handmaid’s Tale is considered a Hulu digital original, in all markets, even if Hulu is not currently available in a given territory.

Demand Expressions®: a global metric standard developed by Parrot Analytics which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/download is a higher expression of demand than a ‘like’/comment.

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