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Italy: young food consumers reasons for using social media 2018, by generation

This statistic illustrates the main reasons for using social media when shopping for food among Italian Millennials and Generation Z consumers 2018. According to the study, over half of respondents of both generations used social media to find out about new food brands and products.

Reasons for using social media when shopping for food among young consumers in Italy in 2018, by generation

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Source

Release date

December 2018

Region

Italy

Survey time period

2018

Number of respondents

3,150 respondents

Age group

18-38 years

Special properties

Young consumers

Supplementary notes

Multiple answers were possible.
The survey sample composition was as follows: 957 Millennials, 1467 Gen Z consumers.
The source does not specify the date or the type of the survey.

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