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Products that consumers plan to buy on Black Friday in Spain 2019

No other day in the year represents the set phrase “shopping spree” better than Black Friday. Originated in the United States, the popularity of the Friday after Thanksgiving Day has skyrocketed in the world over the past years, and Spain is no exception to this global trend. According to the latest surveys, about half of the Spaniards that were intending to take part in this shopping event in 2019 were interested in buying fashion products. In the fashion industry, Inditex was by far the largest fashion company by revenue in Spain in 2017.

Black Friday in Europe

With only a few exceptions, the participation rate on Black Friday only increased across Europe between 2017 and 2018, with Romania topping the list with about 71 percent of consumers that took part in 2018. Ukraine is, in contrast, the European country that least participated in this shopping event at slightly over 30 percent of consumers, although this figure represents quite a leap from a shy 18.6 percent registered the previous year. In terms of discount rates, the list is led by the United Kingdom, with an average discount rate of 63 percent off all products for sale in 2018. That same year, Spain featured an average discount rate of 47 percent.

The importance of Black Friday in the fashion industry

Black Friday has become an extremely important event for the world’s leading retailers. In Spain, for instance, the sales of fashion and luxury items on Black Friday is 471 percent higher than any other day of the year, representing the highest percentage change across Europe. Generally speaking, the fashion industry has experienced a gradual increase in the number of online shoppers over the last few years, reaching 11.8 million online shoppers in 2018 as opposed to only 5.5 million in 2014.

What type of products are you planning to shop for on Black Friday?

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Release date

November 2019



Survey time period

October 16 to 30, 2019

Number of respondents

2,281 respondents

Method of interview

Online panel

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Statistics on "Online fashion in Spain"

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