Black Friday: online retail sales growth Europe

As Black Friday is becoming one of the most popular and anticipated shopping events globally, online sales transactions made on this day are seeing surges across European countries as well. In 2019, Black Friday, which fell on November 29, online retail transactions saw the greatest growth in the Nordic countries of Denmark and Norway, with 692 and 687 percent change compared to the previous month of the same year, respectively. Cyber Monday was the less popular shopping occasion of the two. In the United Kingdom, online retail transactions grew by 185 percent on Cyber Monday in 2019.

Percentage change in online retail sales on Black Friday and Cyber Monday in Europe in 2019, by country

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Release date

November 2020

More information

Region

Europe

Survey time period

October 2019 to November 2019

Special properties

all retail.

Supplementary notes

The sources adds the following note: "Indexed traffic and sales data is compared to the average in the first four weeks of October (1-28) 2019, excluding applications."

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