Growth in retail sales on Black Friday in Europe 2018, by country

As Black Friday is becoming one of the most important shopping events globally, sales transactions made on this day are seeing surges across European countries as well. In 2018 Black Friday, which fell on November 23, retail sales transactions in the fashion and luxury category saw the greatest growth in Spain with almost 401 percent change. This was followed by Sweden and the United Kingdom, both of which experienced a rise of over 200 percent on Black Friday 2018.

Percentage change in retail sales on Black Friday and Cyber Monday in Europe in 2018, by country

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Release date

October 2019



Survey time period

October 2018 to November 2018

Special properties

all retail.

Supplementary notes

The sources adds the following note: "Indexed values based on average daily sales and traffic in the first four weeks of October (1-28) 2018. Sales is the number of transactions."

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