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Share of consumers participating in Black Friday in Europe 2017-2018, by country
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Share of consumers participating in Black Friday in Europe 2017-2018, by country
Share of consumers participating in Black Friday in selected countries in Europe in 2017 and 2018
by Tugba Sabanoglu,
last edited
Oct 23, 2018
This statistic presents the share of consumers participating in Black Friday in selected countries in Europe in 2017 and 2018. Among the various countries, Romania has the highest participation rate for Black Friday in 2018, with more than 71 percent of consumers saying they will take part. This is almost 14 percent more than in 2017. Turkey follows in second place, which also saw a large increase in participants between 2017 and 2018, with over 12 percent more.
Share of consumers participating in Black Friday in selected countries in Europe in 2017 and 2018
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by Tugba Sabanoglu,
last edited
Oct 23, 2018
This statistic presents the share of consumers participating in Black Friday in selected countries in Europe in 2017 and 2018. Among the various countries, Romania has the highest participation rate for Black Friday in 2018, with more than 71 percent of consumers saying they will take part. This is almost 14 percent more than in 2017. Turkey follows in second place, which also saw a large increase in participants between 2017 and 2018, with over 12 percent more.
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- Release date
- October 2018
- Region
- Europe
- Survey time period
- 2017 to 2018
- Number of respondents
- 12,000**
- Supplementary notes
-
* Figures for all countries other than the UK were found by selecting each country location at the top of the source's website and looking at the second infographic on the web page.
** Total number of respondents across 55 countries worldwide, including those not in Europe.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2018
More information
- Region
- Europe
- Survey time period
- 2017 to 2018
- Number of respondents
- 12,000**
- Supplementary notes
-
* Figures for all countries other than the UK were found by selecting each country location at the top of the source's website and looking at the second infographic on the web page.
** Total number of respondents across 55 countries worldwide, including those not in Europe.
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Black Friday: expected spending in the United Kingdom (UK) 2016-2018
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Average planned spend for Black Friday sales in Great Britain 2018, by generation
Shopping Behavior
Leading items shoppers plan to buy over Black Friday weekend in the UK 2018
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Statistics on "Black Friday in the UK"
- Overview
The most important statistics
- Share of consumers participating in Black Friday in selected countries in Europe in 2017 and 2018Share of consumers participating in Black Friday in Europe 2017-2018, by country
- Average expected spend per person during Black Friday in selected countries in Europe in 2018 (in euros)Average spend per person during Black Friday in Europe 2018, by country
- Expected spending over Black Friday weekend in the United Kingdom (UK) from 2016 to 2018* (in billion GBP)Black Friday: expected spending in the United Kingdom (UK) 2016-2018
- Expected offline and online spend over Black Friday weekend in the United Kingdom (UK) in 2018* (in billion GBP)Black Friday weekend: expected offline and online spend in the UK 2018
- Leading ten items consumers will shop for over Black Friday/Cyber weekend in the United Kingdom (UK) in 2018Leading items shoppers plan to buy over Black Friday weekend in the UK 2018
- Percentage growth in sales of different product categories on Black Friday in the United Kingdom (UK) in 2017 compared to 2016*Black Friday: product categories ranked by sales growth in the UK 2017
- Share of retailers offering promotions in store during the Black Friday period from 2012 to 2017*Black Friday: share of retailers offering promotions in store in the UK 2012-2017
- Share of consumers who plan to shop with selected retailers on Black Friday in the United Kingdom (UK) in 2017Black Friday: leading retailers based on consumers' shopping plans in the UK 2017
- Purchase channels
The most important statistics
- Preferred purchase channels for Black Friday shopping in the United Kingdom (UK) in 2017 and 2018Preferred purchase channels for Black Friday in the United Kingdom (UK) 2017-2018
- Share of consumers planning to shop online versus on the high street on Black Friday in the United Kingdom (UK) from 2015 to 2018Black Friday: online v. high street shopping preferences in the UK 2015-2018
- How much of your Black Friday/Cyber Monday spending will be by..?Black Friday/Cyber Monday purchase channels in the UK 2018
- Percentage change in weekly sales in stores during the period from Black Friday to Christmas in the United Kingdom (UK) in 2016 and 2017Black Friday to Christmas: weekly store sales change in the UK 2016-2017
- Cumulative number of retailers offering Black Friday online sales campaigns during the week leading up to Black Friday in the United Kingdom (UK) in 2016Number of retailers Black Friday online sales campaigns in the UK in 2016
- Shopper demographics
The most important statistics
- Share of adults interested in Black Friday and Cyber Monday in the United Kingdom (UK) in 2018, by ageInterest in Black Friday and Cyber Monday in the UK 2018, by age
- Share of respondents who intend to buy retail goods on Black Friday in the United Kingdom (UK) in 2016 and 2017, by ageBlack Friday: share of consumers who intend to buy goods in the UK 2016-2017, by age
- Average planned spend for Black Friday/Cyber Monday sales in Great Britain 2018, by generation (in GBP)Average planned spend for Black Friday sales in Great Britain 2018, by generation
- Average planned spend for Black Friday/Cyber Monday sales in Great Britain 2018, by gender (in GBP)Average planned spend for Black Friday sales in Great Britain 2018, by gender
- Average planned spend for Black Friday/Cyber Monday sales in the United Kingdom (UK) 2018, by region (in GBP)Average planned spend for Black Friday sales in the UK 2018, by region
- Shopper behavior
The most important statistics
- Do you expect to spend more compared with last year?Black Friday: spending expectations compared to last year in the UK 2017
- How long do you hold off buying things in the lead to Black Friday/Cyber Monday sales?Time spent holding off buying items until the Black Friday sales in the UK 2018
- Points at which purchases were made during the Black Friday period in the United Kingdom (UK) in 2016Timing of purchases made during the Black Friday period in the UK 2016
- People shoppers plan to buy for in the Black Friday and Cyber Monday sales in the United Kingdom (UK) in 2018, by genderBlack Friday: who shoppers plan to buy for in the UK 2018, by gender
- Leading reasons for disliking Black Friday among consumers in the United Kingdom (UK) as of 2017Reasons for disliking Black Friday among consumers in the UK 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Preferred purchase channels for Black Friday in Ireland 2017-2018
- Preferred purchase channels for Black Friday in Turkey 2017-2018
- Italy: shopping intentions during Black Friday weekend 2018
- Italy: spending intentions during Black Friday weekend 2018
- U.S. adults likely to go Black Friday shopping by age group 2017
- How U.S. consumers feel about Black Friday shopping 2017
- Amount of websites visited during U.S. Black Friday online shopping 2017
- Leading online retailers for Black Friday shopping in the U.S. 2017
- Leading online retailers for Black Friday shopping in the U.S. 2017, by age group
- Leading online retailers for Black Friday shopping in the U.S. 2017, by gender
- U.S. adults likely to go Black Friday shopping in 2017, by region
- U.S. adults likely to go Black Friday shopping in 2017, by gender
- Products consumers plan the purchase during Black Friday in the UK 2016, by type
- U.S. adults likely to go Black Friday shopping in 2017, by income
- Amount of websites visited during U.S. Black Friday online shopping 2017, by age
- Importance of household cleaning product attributes in Thailand 2016
- Back-to-school retail spending in the United Kingdom (UK) 2016-2018
- Spending on stationary chairs in the United States in 2018 and 2023*
- British adults researching prior to taking life or illness assurance in 2015
- Interest in product categories in Japan 2019
Studies
- Black Friday e-commerce in Brazil
- Black Friday in the UK
- U.S. apparel and footwear consumer behavior
- U.S. online grocery shopping consumer behavior
- Thanksgiving weekend shopping in the U.S.
- Holiday season shopping in Canada
- Food shopping behavior in Canada
- Back-to-school market
- Supermarkets and grocery stores in Canada
- Alcohol consumption in Canada
- Back-to-college market
- Food retail in Canada
- Halloween in the U.S.
- Online shopping events in Latin America
- CPA Canada Holiday Spending Study 2018
Statistics on "Black Friday in the UK"
- Share of consumers participating in Black Friday in selected countries in Europe in 2017 and 2018
- Average expected spend per person during Black Friday in selected countries in Europe in 2018 (in euros)
- Expected spending over Black Friday weekend in the United Kingdom (UK) from 2016 to 2018* (in billion GBP)
- Expected offline and online spend over Black Friday weekend in the United Kingdom (UK) in 2018* (in billion GBP)
- Leading ten items consumers will shop for over Black Friday/Cyber weekend in the United Kingdom (UK) in 2018
- Percentage growth in sales of different product categories on Black Friday in the United Kingdom (UK) in 2017 compared to 2016*
- Share of retailers offering promotions in store during the Black Friday period from 2012 to 2017*
- Share of consumers who plan to shop with selected retailers on Black Friday in the United Kingdom (UK) in 2017
- Week-on-week change in shopper footfall during the period from Black Friday to Christmas in the United Kingdom (UK) in 2017
- Preferred purchase channels for Black Friday shopping in the United Kingdom (UK) in 2017 and 2018
- Share of consumers planning to shop online versus on the high street on Black Friday in the United Kingdom (UK) from 2015 to 2018
- How much of your Black Friday/Cyber Monday spending will be by..?
- Percentage change in weekly sales in stores during the period from Black Friday to Christmas in the United Kingdom (UK) in 2016 and 2017
- Cumulative number of retailers offering Black Friday online sales campaigns during the week leading up to Black Friday in the United Kingdom (UK) in 2016
- Share of adults interested in Black Friday and Cyber Monday in the United Kingdom (UK) in 2018, by age
- Share of respondents who intend to buy retail goods on Black Friday in the United Kingdom (UK) in 2016 and 2017, by age
- Average planned spend for Black Friday/Cyber Monday sales in Great Britain 2018, by generation (in GBP)
- Average planned spend for Black Friday/Cyber Monday sales in Great Britain 2018, by gender (in GBP)
- Average planned spend for Black Friday/Cyber Monday sales in the United Kingdom (UK) 2018, by region (in GBP)
- Do you expect to spend more compared with last year?
- How long do you hold off buying things in the lead to Black Friday/Cyber Monday sales?
- Points at which purchases were made during the Black Friday period in the United Kingdom (UK) in 2016
- People shoppers plan to buy for in the Black Friday and Cyber Monday sales in the United Kingdom (UK) in 2018, by gender
- Leading reasons for disliking Black Friday among consumers in the United Kingdom (UK) as of 2017
- Preferred purchase channels for Black Friday shopping in the Republic of Ireland in 2017 and 2018
- Preferred purchase channels for Black Friday shopping in Turkey in 2017 and 2018
- Do you think you will shop during the Black Friday weekend?
- How much do you plan to spend during the Black Friday weekend?
- Share of consumers in the United States likely to go shopping on Black Friday in 2017, by age group
- How do you feel about shopping on Black Friday?
- Number of websites internet users in the United States plan to visit while online shopping on Black Friday as of October 2017
- Most popular e-retailers for online shopping on Black Friday according to internet users in the United States as of October 2017
- Most popular e-retailers for online shopping on Black Friday according to internet users in the United States as of October 2017, by age group
- Most popular e-retailers for online shopping on Black Friday according to internet users in the United States as of October 2017, by gender
- Share of consumers in the United States likely to go shopping on Black Friday in 2017, by region
- Share of consumers in the United States likely to go shopping on Black Friday in 2017, by gender
- What type of products are you likely to purchase during Black Friday?
- Share of consumers in the United States likely to go shopping on Black Friday in 2017, by income
- Number of websites internet users in the United States plan to visit while online shopping on Black Friday as of October 2017, by age group
- Importance of specific attributes in purchasing household cleaning products in Thailand in 2016
- Estimated retail spending on back-to-school items in the United Kingdom (UK) from 2016 to 2018* (in billion GBP)
- Spending of consumers on stationary chairs in the United States in 2018 and 2023* (in billion U.S. dollars)
- Share of consumers that researched information when deciding on life assurance, income protection or critical illness insurance in the United Kingdom (UK) as of 2015, by family financial status
- Which of these products and services are you interested in?
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