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Shopping behavior depending on packaging material in France 2016-2017

A French study revealed that when fruit and vegetables were on corrugated board trays, consumers covered more surface area of the surveyed supermarket. Thus, they basically showed more interest in fruit and vegetables displayed on corrugated boards. According to the study, 86 percent of consumers were more looking at the products rather than the prices, when the groceries were presented with paper packaging.

KPIs of grocery shopping behavior depending on packaging material in France between 2016 and 2017

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Source

Release date

October 2018

Region

France

Survey time period

September 2016 and December 2017

Number of respondents

4,530 respondents

Special properties

consumers

Supplementary notes

Study conducted in supermarkets of two different chain stores with a surface between 1 500 and 1 800 square meters during 2,016 hours of observation.

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