According to the results of a survey conducted with 1,503 shoppers, in Spain, the physical store was the main source where shoppers found inspiration for their Christmas purchases. Online was cited by 66 percent of those surveyed. When it comes to other media, TV was more prevalent than print and outdoor in Spain.
Main discovery or inspiration channels of gift shoppers during the festive season in Spain in 2018
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Facebook. (January 4, 2019). Main discovery or inspiration channels of gift shoppers during the festive season in Spain in 2018 [Graph]. In Statista. Retrieved April 18, 2021, from https://www.statista.com/statistics/1076659/christmas-gift-inspiration-channels-spain/
Facebook. "Main discovery or inspiration channels of gift shoppers during the festive season in Spain in 2018." Chart. January 4, 2019. Statista. Accessed April 18, 2021. https://www.statista.com/statistics/1076659/christmas-gift-inspiration-channels-spain/
Facebook. (2019). Main discovery or inspiration channels of gift shoppers during the festive season in Spain in 2018. Statista. Statista Inc.. Accessed: April 18, 2021. https://www.statista.com/statistics/1076659/christmas-gift-inspiration-channels-spain/
Facebook. "Main Discovery or Inspiration Channels of Gift Shoppers during The Festive Season in Spain in 2018." Statista, Statista Inc., 4 Jan 2019, https://www.statista.com/statistics/1076659/christmas-gift-inspiration-channels-spain/
Facebook, Main discovery or inspiration channels of gift shoppers during the festive season in Spain in 2018 Statista, https://www.statista.com/statistics/1076659/christmas-gift-inspiration-channels-spain/ (last visited April 18, 2021)