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Black Friday shopping interest in France, the UK and U.S. 2014

This statistic shows a comparison of UK, U.S. and French consumers planning to conduct research for Black Friday sales and discounts in 2014. Black Friday traditionally takes place in the United States on the Friday following Thanksgiving, marking the start of the Christmas holiday shopping period with major retailers usually offering promotional discounts. The vast majority of U.S. respondents had heard of Black Friday compared to less than half in France. Of UK respondents, just over half said they did not plan to search for Black Friday deals. Of those who did, the majority stated they would be doing so online rather than in-store.

Are you planning to conduct research on Black Friday sales and discounts?

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Source

Release date

November 2014

Region

France, United Kingdom, United States

Survey time period

September 5 to 23, 2013

Number of respondents

12,453*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* UK = 3,557; France = 876; U.S. = 8,020

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