Consumer interest in sustainable jeans in the Netherlands 2019

Are consumers in the Netherlands interested in buying sustainably produced jeans? According to this survey, under one fifth of Dutch consumers have already bought sustainable jeans, and a further 13.3 percent has considered it, but not yet purchased sustainable jeans. On the other hand, a large share of consumers is not yet familiar with the concept. 31.8 percent of survey respondents stated not to know enough about the topic.

What is your attitude towards sustainable jeans?

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Source

Release date

December 2019

Region

Netherlands

Survey time period

October 2019

Number of respondents

1,341 respondents

Age group

18 years and older

Special properties

consumers

Method of interview

Panel survey

Supplementary notes

This question was phrased by the source as follows: "Wat is jouw houding ten opzichte van een duurzame spijkerbroek?" (English: What is your attitude towards sustainable jeans?)

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Statistics on "Sustainable consumption in the Netherlands"

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