Distribution of visits to leading mono-brand fashion websites Italy 2019, by device

From a research conducted in July 2019 on the most preferred mono-brand fashion websites in Italy, it was found that bonprix.it and nike.com registered the most visits during the time frame considered. Concerning the devices utilized, it emerged that Italian consumers preferred mobile devices for accessing such websites. Indeed, 92.85 percent of bonprix.com visitors used their smartphones or tablets, while only 7.5 percent accessed the website via desktop devices.

Distribution of visits to leading e-commerce mono-brand fashion websites in Italy as of July 2019, by device

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Release date

September 2019



Survey time period

July 2019

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Statistics on "Online shopping in Italy "

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