Distribution of visits to top mutibrand fashion websites in Italy 2019, by device

As of July 2019, a research was conducted on the most popular multibrand fashion websites in Italy: Zalando and Shein were established as the most visited ones. As regards the device utilized for accessing the webpages, it emerged that smartphones and tablets were the most preferred among Italian consumers. For instance, 87.52 percent of zalando.it visitors accessed the website via mobile devices. By contrast, desktop devices were used by 12.48 percent of online buyers.

Distribution of visits to leading e-commerce multibrand fashion websites in Italy as of July 2019, by device

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Source

Release date

September 2019

Region

Italy

Survey time period

July 2019

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Statistics on "Online shopping in Italy "

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