Distribution of visits to top mutibrand fashion websites in Italy 2019, by device

As of July 2019, a research was conducted on the most popular multibrand fashion websites in Italy: Zalando and Shein were established as the most visited ones. As regards the device utilized for accessing the webpages, it emerged that smartphones and tablets were the most preferred among Italian consumers. For instance, 87.52 percent of zalando.it visitors accessed the website via mobile devices. By contrast, desktop devices were used by 12.48 percent of online buyers.

Distribution of visits to leading e-commerce multibrand fashion websites in Italy as of July 2019, by device

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

September 2019



Survey time period

July 2019

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Online shopping in Italy "

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.