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Mechanisms used by enterprises to increase internet transactions in France 2019

In 2019, most companies in France had developed strengths in creating, maintaining and enhancing their customer database through the web. The contact form was the most common sales development tool with 64 percent of VSEs and SMEs and 47 percent of micro enterprises having used it. E-mail came in second place but was used less by micro enterprises (30 percent), while SMEs used it more (55 percent). However, 36 percent of VSEs and 20 percent of micro enterprises broadcasted newsletters. Online reservation and appointment modules as well as promo codes remained under 20 percent for all types of companies.

Online sales development tools used by VSEs, SMEs and micro enterprises in France in 2019

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Release date

December 2019



Survey time period

September 2018 to August 2019

Number of respondents


Method of interview

Online survey

Supplementary notes

* The source specifies that from the 3006 respondents, 87 percent were micro enterprises (less than 10 employees), eight percent were VSEs (Very Small Enterprises) with 11 to 50 employees and five percent were SMEs (Small and Medium Enterprises) with over 50 employees.
Of the sample, 39 percent were older than 3 years, 20 percent between one and three years and 41 percent were less than a year old.

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