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Millennials and millennial parents' food choices in the U.S. 2019, by category

The awareness of consumers toward what they eat and the impact certain types of food can have on a person's health has increased exponentially in the last few years, and such phenomenon has mainly affected younger generations.
As of 2019, a survey was conducted among U.S. (United States) Millennials and Millennial parents aged between 22 and 37 years on their current food choices. It emerged that, in comparison with five years ago, consumers' choices as regards food became more quality- and organic-oriented. 74 percent of the U.S. millennial participants, in fact, read labels more closely. Similar results were found for millennial parents. Furthermore, organic food shopping increased by 51 percent overall.

Do you agree with each of the following statements as compared to five years ago?

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Release date

September 2019


United States

Survey time period

August 5-9, 2019

Number of respondents

1,006 respondents

Age group

22-37 years

Special properties

U.S. adults who passed an occupation security screening

Method of interview

Online survey

Supplementary notes

Data refer to the share of respondents who strongly or somewhat agree with the statements.

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Statistics on "Generational grocery shopping behavior in the U.S."

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