Information channels for functional beverages in Singapore 2019 by gender

According to a survey conducted by Rakuten Insight, around 27 percent of female Singapore respondents and 24 percent of male respondents said that they found out about functional beverages through their social circle. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.

Channels through which respondents knew about functional beverages in Singapore as of November 2019, by gender

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Source

In cooperation with
Rakuten Insight
Release date

February 2020

Region

Singapore

Survey time period

Nov 1 to 30, 2019

Number of respondents

5,030 respondents

Age group

16 years and older

Special properties

female respondents= 2,939; male respondents= 2,091

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "How did you find out about such beverages?"

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