Survey on personal motivation for buying fair trade products in Germany in 2021

What is your personal motivation for buying fairly traded products?

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Release date

September 2021



Survey time period

April 12-18 and May 25 to June 6, 2021

Number of respondents

1,420 respondents

Age group

14 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The question was posed as follows: "I will be reading out possible reasons why fair traded products are being purchased. Please evaluate every statement based on a scale of "very important" to"not important at all", referring to how important each reason is or would be to you personally." Shown here: the top 2 boxes ("very important" and "rather unimportant"). Multiple answers were possible.

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